DESIGNER AND
BRAND STRATEGIST
Hello! I’m Sara and I’m interested in the role that design can play in shaping consumer experiences and social structures. Inspired by the power of storytelling, I use design and research insights to help solve problems through empathy and innovation.
Currently in Toronto, I apply an interdisciplinary approach that combines design frameworks and primary research to uncover how brands can better design for their future products, services and consumer experiences.
I have an optimistic curiosity and love taking on new opportunities to challenge myself, keep learning and stay inspired. :)
EXPERIENCE
Environics Research | Director, Strategy & Design | Winter 2019 - Present
Toronto, ON
GTB (WPP) | Invention Designer | Summer 2017 - Winter 2018
Toronto, ON
Toronto Star | Digital Editorial Designer | Spring 2015- Summer 2017
Toronto, ON
Crispin Porter + Bogusky | Invention Designer | Fall 2014 - Winter 2014
Boulder, CO
EDUCATION
OCAD University | BDes Industrial Design | 2009 - 2013
Toronto, ON
Parsons, The New School | Design & Management | Summer Intensive 2008
New York City, NY
CERTIFICATIONS
IDEOU | Designing For Change | Winter 2018
Palo Alto, CA (Online)