INVENTION DESIGN

As an Invention Designer, my role was to design brand advertisements showcasing Ford Motor Company’s future mobility solutions and Driver Assisted Technologies to show a viable vision of tomorrow through multi-modal transit solutions, re-invented shared urban spaces and the freedom of movement. My creative focus was to build brand value through integrated ad campaigns that highlighted Ford’s Driver Assisted Technologies, Electric Vehicles, Chariot Ride-Share program and Ford Go-Bikes as they operate harmoniously in an optimized urban setting - drawn from NACTO design principles. To showcase Ford’s Driver Assisted Technologies, I worked closely with Ford’s product design and legal teams to ensure that the technical depiction of Ford’s Pedestrian Detection, Pre-Collision Assist and Blind Spot Information System with Cross-Traffic Alert were portrayed in an accurate, informative and creative way.

CLIENT  | FORD MOTOR COMPANY