Branding
ENVIRONICS RESEARCH
DESIGNED BRAND GUIDELINES, BRAND TEMPLATES AND NEW WEBSITE IDENTITY.I have a soft spot for visual systems and approach branding as a systems thinking opportunity to take on complex concepts by using structured visual communication as the bridge to create meaningful consumer connections and brand associations. Founded in 1970, Environics Research delivers solutions and insights to clients working in a range of sectors and industries. Environics Research provides organizations with actionable, evidence- based solutions to real business problems.
SOCIAL VALUES
DesIGNED PRODUCT IDENTITY, POSITIONING AND COMMUNICATIOn FRAMEWORK.Social Values represent a person’s mental posture or fundamental world view and they set the context for someone’s reactions to situations, events, opportunities or challenges. The Social Values measurement system aims to uncover consumers underlying psychographic drivers that shape brand perceptions, product needs and ultimately consumer purchase behaviour and decision making. Environics Research measures Social Values through a yearly survey of 10,000 Canadians and Americans, made up of a large battery of statements that can be agreed with or disagreed with on a five-point scale to ultimately inform the 100 Social Values constructs that exist among the general population.
HOLM
DESIGNED BRAND LOGO CONCEPTS & IDENTITY Holm is small lavender apothecary brand based out of Ireland. To help bring the brand to life, I developed logo concepts each centred around five unique themes: land, home, sea and fields.
